Using technology to map out a hassle-free shopping experience for Packages Mall visitors
Packages Mall Application has made the shopping experience more enjoyable and enriching for the customers.
This map is also integrated into a kiosk system placed strategically throughout the Packages Mall, providing
shoppers, an efficient way to discover the stores and facilities available inside the Mall.
With more than 2,000 parking spots, 200+ brands, and 35+ eateries, OneByte partnered with one of the
biggest shopping malls of Pakistan to develop a mobile application for mall visitors. The app was aimed
to provide its users a unique experience that goes well beyond traditional shopping.
During the first phase, the Packages Mall specified that the app should be in line with branding,
provide easy navigation through an interactive map feature, highlight brands & dining options available
in the Mall, and publish offers and promotions. As customer needs evolve, the app should also be
flexible enough to add or remove features.
The Challenge Was To
As thousands of people with different backgrounds visit shopping malls every day, designing an
intuitive interface for people with non-technical backgrounds was one of the major challenges. Above
everything else, the project was kicked off just a month away from the inauguration of the Mall.
Promotions & Offers: the app empowers hundreds of brands to reach the most potential
customers through the dynamic dashboard. Every time the customer launches the app; the
dashboard shows promotions and the most popular relevant offers.
Internal Navigation System: in the map, the shopper can turn on the navigational system,
which will then draw a path the shopper can follow the route to reach the desired location.
Mall Directory: the app keeps a directory of shops in alphabetical order, and restaurants
with information about the location, opening times, events, mall services, and contact info.
Instant Search: instant search icon in the top right corner of the app can always come in
Shop discovery: visitors can favorite shops in their profile that they would like to return
to later or on their next visit.
Mall Services: This includes a complete list of mall services that allows the users to
receive customized assistance without any inconvenience or delay, and much more.